Just Fleures Branding

For the Just Fleures brand, a charming flower shop, I developed a complete visual identity and brand book to capture the essence of elegance and timeless beauty. This project was a collaboration with my friends as they embarked on their journey to launch a boutique floral business.

The brand book establishes clear brand guidelines, including typography, color palettes, logo variations, and usage rules to maintain consistency across all touchpoints. The Montserrat and Juniper Std fonts were carefully selected to convey a sense of sophistication and warmth. The corporate color scheme was designed to evoke natural beauty, freshness, and emotion—perfectly aligning with the brand's floral theme.

The project also included designing business cards, stickers, and decorative elements, ensuring a cohesive brand experience. The Just Fleures identity is refined yet inviting, making every bouquet feel like a celebration. This project highlights my ability to craft an elegant and functional brand identity tailored to a specific business vision.