36Productions - Social Media Design/Marketing

For 36Productions, I worked on social media design and marketing across two accounts - the main page and the podcast. This project marked a turning point in my creative process, shifting my focus from purely visual design to a deeper understanding of marketing strategy and audience engagement.

It became less about creating beautiful graphics and more about how those visuals function - how they tell a story and connect with the right people. I’m still exploring that balance between aesthetics and purpose, but this collaboration helped me see how design becomes truly powerful when it aligns with strategy.